Pay per click v's Organic SEO
It is essential that you understand the difference between 'organic web optimisation' and 'paid listings (PPC)'. Take a look at the diagram on the right to gain further understanding.
Paid listings can be purchased through 'PPC' programmes such as Google Adwords, Bidvertiser and Mirago just to name a few services available. You can achieve results almost instantly, but as you may have already realised you will be paying per click, that’s the click of a web user clicking on your ad to get to your website.
However once you stop paying or in fact cease 'bidding' for your ad placement, your website will disappear from the search engine results pages altogether.
Organic optimisation is carried out to achieve long-term high ranking listings in the 'free and natural' section of the search results. This ensures that your website appears 24 hours per day and can work out substantially cheaper than using PPC.
Organic optimisation takes a bit of time to settle in with the search engines whereas PPC is instant, organic on the other hand can prove to be far cheaper.
If you are interested in organic web optimisation or even PPC contact us for details on how we can help you, we also provide vouchers for selected PPC providers to help give you a taste of the results which are possible to achieve.
Web Optimisation / Web Promotion Features
- FREE Phone Consultation
- Comparative Competitor Analysis
- Detailed Optimisation Recommendations
- Rank Performance Report
- Link Popularity
- Keyword Research
- Meta Tags Generator
- Guaranteed Google listing
- Automatic Monthly Submission up to 400 Top Search Engines
- Monthly Submission Reports
- 24x7 Technical Support
- SEO Friendly Reconstruction
- Content Management System
- Off Page Optimisation
- Image & Flash Optimisation
- SEO Friendly Url
- Anchored Text Linking
- PPC Campaign Setup
